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Oxygen Emerges As The Latest Wellness FAD

Oxygen Emerges As The Latest Wellness FAD

The second Covid wave may have brought about the importance of oxygen in focus but people are now inhaling oxygen as the latest fashionable alternative to boost health and wellness, writes The Economic Times.

The details: Industry experts say sales of oxygen concentrators, cylinders and medical oxygen have reached above pre-covid levels now.

  • Companies who sell the gas, now also available in deodorant like cans, claim that oxygen has myriad uses apart from helping tourists breathe better during high-altitude treks or medical emergencies.
  • They say oxygen enables better athletic performance, quit smoking, even synthesising alcohol better and helping reduce the intensity of a hangover the very next day.

The big picture: These oxygen products are being sold both online as well as in medical stores and supermarkets in some cities.

  • You can even pick from different flavours of oxygen such as peppermint and citrus.
  • Meanwhile, the cans come in various sizes that can hold between 6-12 litres of oxygen, costing from Rs 500 for six litres to Rs 1,000 for 12 litres. Some of them also come with additional mask-like apparatus to breathe.
  • Though industry players admit that there is not much clinical evidence to back supplemental oxygen, Anand Gupta, CEO of MyOxy, selling oxygen direct-to-consumers, say, “Earlier, only high-altitude travellers knew the importance of oxygen. Now everyone has realised it.”
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